Each campaign or organization should have a defined personality so your audience knows who you are, remembers who you are, and likes who you are! A strong personality = a strong audience connection = work that wins.

Who you're talking to matters. Cohesive, easy-to-understand messaging can expand the reach of an organization or campaign and vastly grow a movement. The right words can drive people to action— and with action comes power.

Logos, colors, graphics, multimedia, and all other visual design elevate any organization or campaign to a winnable level. When we’re up against the rich and powerful, good design can build a movement’s power without the price tag.

A well-timed, well-targeted campaign crescendo is crucial for convincing the opposition to do what we want, when we want. Communications strategy is all about building narratives, proactive planning, and developing pressure.